LaTrista T. Webb is a visionary leader and nationally recognized advocate for criminal justice reform. As the Founder and Executive Director of The Elevation Project, she has redefined what reentry looks like--turning another chance into real opportunities for individuals impacted by the justice system. A fearless strategist and public voice, LaTrista challenges outdated policies, mobilizes communities, and works to dismantle systemic barriers that perpetuate cycles of incarceration.

Shaping the National Conversation on Justice Reform

LaTrista is at the forefront of redefining reentry and public safety, amplifying voices that are too often silenced. Through her work with The Elevation Project, she has pioneered innovative programs, policy initiatives, and media campaigns that don’t just rehabilitate individuals—they shift societal perceptions and demand systemic change. Her impact has been featured on major media platforms, positioning her as a trusted expert on justice reform, reentry solutions, and economic empowerment for returning citizens.

A Force for Change & Policy Innovation

With a background in forensic social work, LaTrista brings both lived experience and academic expertise to the fight for equity in the criminal justice system. She collaborates with policymakers, legal professionals, and grassroots movements to advocate for sentencing reform, Clean Slate policies, and economic justice for system-impacted individuals. Her leadership extends beyond direct service—she is reshaping public policy to create real, lasting change.

Sought-After Speaker & Media Contributor

A compelling storyteller and thought leader, LaTrista is a sought-after speaker for national conferences, panels, and media outlets covering justice reform. She has been invited to speak on the intersection of reentry, economic mobility, and racial justice, offering bold insights that challenge the status quo. Whether testifying before policymakers, engaging with journalists, or speaking to national audiences, her voice is a catalyst for courageous conversations and transformative action.

Redefining What’s Possible

LaTrista’s work is a testament to what’s possible when systems are challenged and communities are empowered. Through her relentless advocacy, strategic vision, and ability to mobilize movements, she is leading the charge for a more just, equitable, and restorative future.

For media inquiries or speaking engagements, contact: Rachel McCrae